OUTDOOR STORAGE SOLUTIONS | social media + AD MANAGEMENT
CONTENT TRANSFORMATION
As I began managing the socials for the brand, I dove into the brand identity + who the audience is. In order to reach our ideal customer, each social post falls into three buckets: Organization, Adventure + Product Demo.
With this strategy, our audience has been more engaged + a well-rounded social feed has been crafted.
BEFORE
CURRENT
Revitalized existing client photos + videos into fresh assets.
VIDEO CONTENT
Creating visual demonstrations of the product was paramount, ensuring the audience understood the key difference between The Lift and the rest; The motorized functionality that stores goods in the ceiling space of your garage or basement for future use.
INFLUENCER PARTNERSHIPS
Getting creators involved to showcase The Lift made the demonstration of the product made it that much more interesting and relatable.
We partnered with this couple to showcase both The Lift and Cargo Rack with great long-form videos that we are able to chop up and re-use for several fresh assets.
AD MANAGEMENT
Managed weekly spend for Facebook ads, leading potential customers to purchase product. Optimized live ads + led A/B tests to learn about the audience + what makes them click.
As a result, reach + link clicks far exceeded those prior to my partnership with Top Shelf.
MEANINGFUL SOCIAL MEDIA
Delivering the audience educational, clear content is the key to our strategy. Being purposeful in our call to action to head to our website, shop our sale or explore the possibilities of the product has rewarded the brand in audience growth.
