rescue puppy (AND KITTY) yoga
social media management
Industry: wellness, animal care
Location: michigan, usa
Overview:
Rescue Puppy Yoga pairs yoga classes with adoptable rescue puppies to create a feel-good wellness experience while supporting local shelters.
The goal was to increase class bookings, build local awareness, and communicate the brand’s mission through joyful, shareable social content.
Owner, Pawsitive Stretch
from ghost to most
Within the first two months of partnership, we successfully revived accounts that had been inactive for months and drove rapid growth across platforms.
Our strategy generated 163K views on Instagram, 28K views on TikTok, and 200+ new TikTok followers, and increased class sales significantly proving the impact of consistent, trend-forward content and mission-led storytelling.
This momentum not only reactivated the brand’s presence but also strengthened community engagement and positioned Rescue Puppy Yoga for continued growth.
video strategy
The video strategy centered on short-form, trend-forward content designed to capture the spontaneous energy of puppy yoga while reinforcing the
brand’s mission.
Each shoot came with a flexible shot list that prioritized high-impact moments, then adjusted in real time to capture the most authentic interactions. Content was edited for quick pacing, humor, and shareability, with clear calls-to-action to drive class bookings and support for Metro Detroit rescues.
My Role
Led full-cycle content production and social media management, including shoot preparation and shot list creation, on-site coordination, and real-time capture of chaotic puppy moments.
Managed lighting and framing in unpredictable environments, ensuring content stayed on-brand while remaining authentic. Edited and optimized footage into short-form video and photo assets for social platforms, and maintained ongoing content scheduling and performance monitoring.
Approach
We followed current social trends and added humor to make content feel fun and relatable while still highlighting the mission of Rescue Puppy Yoga. Short-form video and candid photography captured authentic class moments, showcasing the emotional connection between participants and puppies and reinforcing the brand’s commitment to supporting Metro Detroit rescues.
My Role
Led full-cycle content production and social media management, including shoot preparation and shot list creation, on-site coordination, and real-time capture of chaotic puppy moments.
Managed lighting and framing in unpredictable environments, ensuring content stayed on-brand while remaining authentic. Edited and optimized footage into short-form video and photo assets for social platforms, and maintained ongoing content scheduling and performance monitoring.
Approach
We followed current social trends and added humor to make content feel fun and relatable while still highlighting the mission of Rescue Puppy Yoga. Short-form video and candid photography captured authentic class moments, showcasing the emotional connection between participants and puppies and reinforcing the brand’s commitment to supporting Metro Detroit rescues.
The Process
The Process
feeling inspired?
My Role:
Social media design and creative direction, translating the 2109 brand identity into scroll-stopping, cohesive social content.
Brand + Social Design Approach:
I designed social media visuals that reflect 2109’s mission through clean, trend-forward design. The content blends performance and lifestyle with minimal layouts, elevated typography, and neutral tones, positioning the brand as both functional and effortlessly wearable beyond the studio.
Click the link below to start the collaboration process!
