PERSONAL BRAND | social media + CONTENT CREATION
MCDREW
500K+
COMBINED AUDIENCE ACROSS CHANNELS
2K+
SOCIAL POSTS CREATED
1K+
VIDEOS
PRODUCED
8+
YEARS OF EXPERIENCE
@MCDREW
Stemming from a love of binging YouTube makeup tutorials, February 2016 is when I took the leap + started posting my beauty content. Before I knew it, my audience blossomed + incredible opportunity followed.
Working with some of the top beauty brands, achieving viral moments, magazine publishings, competitions, travel all followed suit.
What initially started as a casual hobby has blossomed into true passion.
To this day, indulging in the artistry of makeup remains a source of immense fulfillment + creative outlet for me.
AMAZON PRIME VIDEO
December 2020, my content caught the eyes of Amazon. I partnered with Amazon Prime Video to amplify their video service for the holiday season. I had the pleasure of highlighting one of the top shows on the platform, RuPaul's Drag Race.
With a 24-hour turn around, I got to work storyboarding the video, filming, creating graphics, editing + sending the final product to the team for approval.
With each step, I remained focused on delivering a product that would resonate with Amazon Prime Video's vast audience of 146 million subscribers.
AMAZON PRIME VIDEO
December 2020, my content caught the eyes of Amazon. I partnered with Amazon Prime Video to amplify their video service for the holiday season. I had the pleasure of highlighting one of the top shows on the platform, RuPaul's Drag Race.
With a 24-hour turn around, I got to work storyboarding the video, filming, creating graphics, editing + sending the final product to the team for approval.
With each step, I remained focused on delivering a product that would resonate with Amazon Prime Video's vast audience of 146 million subscribers.
Partnered with Morphe for their Coca Cola makeup collection launch, using the products to create 3 unique looks.
TOO FACED COSMETICS
Showcase the brands base products in my beauty routine + highlight some of the benefits.
NATASHA DENONA
Promotion of the latest eyeshadow palette drop, complete with a trending TikTok style transition.
YENSA
Partnership to show off their top products in my beauty routine in a fashion that was trendy at the time: using the TikTok voice narratation.
TOO FACED COSMETICS
Showcase the brands base products in my beauty routine + highlight some of the benefits.
NATASHA DENONA
Promotion of the latest eyeshadow palette drop, complete with a trending TikTok style transition.
YENSA
Partnership to show off their top products in my beauty routine in a fashion that was trendy at the time: using the TikTok voice narratation.
Capturing product in UGC-Style has become a pass time I've enjoyed sharing on my socials.
BLUSH
Showcasing this summertime cocktail that was lighting up social media, the aperol spritz.
aperol spritz
Skincare swatch
Provence skincare natural products swatch video to showcase the textures.
Fenty Beauty new blushes launch.
LIPSTICKS
Playing with colorful cocktails, featuring this tequila sunrise recipe.
TEQUILA SUNRISE
BODY CARE
Unboxing Rare Beauty PR Find Comfort body care launch.
Lipstick swatch comparison featuring Half Magic Mouth Cloud Lip Cream.
BLUSH
Showcasing this summertime cocktail that was lighting up social media, the aperol spritz.
aperol spritz
Skincare swatch
Provence skincare natural products swatch video to showcase the textures.
Fenty Beauty new blushes launch.
LIPSTICKS
Playing with colorful cocktails, featuring this tequila sunrise recipe.
TEQUILA SUNRISE
BODY CARE
Unboxing Rare Beauty PR Find Comfort body care launch.
Lipstick swatch comparison featuring Half Magic Mouth Cloud Lip Cream.
BLUSH
Showcasing this summertime cocktail that was lighting up social media, the aperol spritz.
aperol spritz
Skincare swatch
Provence skincare natural products swatch video to showcase the textures.
Fenty Beauty new blushes launch.
LIPSTICKS
Playing with colorful cocktails, featuring this tequila sunrise recipe.
TEQUILA SUNRISE
BODY CARE
Unboxing Rare Beauty PR Find Comfort body care launch.
Lipstick swatch comparison featuring Half Magic Mouth Cloud Lip Cream.
BLUSH
Showcasing this summertime cocktail that was lighting up social media, the aperol spritz.
aperol spritz
Skincare swatch
Provence skincare natural products swatch video to showcase the textures.
Fenty Beauty new blushes launch.
LIPSTICKS
Playing with colorful cocktails, featuring this tequila sunrise recipe.
TEQUILA SUNRISE
BODY CARE
Unboxing Rare Beauty PR Find Comfort body care launch.
Lipstick swatch comparison featuring Half Magic Mouth Cloud Lip Cream.
BLUSH
Showcasing this summertime cocktail that was lighting up social media, the aperol spritz.
aperol spritz
Skincare swatch
Provence skincare natural products swatch video to showcase the textures.
Fenty Beauty new blushes launch.
LIPSTICKS
Playing with colorful cocktails, featuring this tequila sunrise recipe.
TEQUILA SUNRISE
BODY CARE
Unboxing Rare Beauty PR Find Comfort body care launch.
Lipstick swatch comparison featuring Half Magic Mouth Cloud Lip Cream.
BLUSH
Showcasing this summertime cocktail that was lighting up social media, the aperol spritz.
aperol spritz
Skincare swatch
Provence skincare natural products swatch video to showcase the textures.
Fenty Beauty new blushes launch.
LIPSTICKS
Playing with colorful cocktails, featuring this tequila sunrise recipe.
TEQUILA SUNRISE
BODY CARE
Unboxing Rare Beauty PR Find Comfort body care launch.
Lipstick swatch comparison featuring Half Magic Mouth Cloud Lip Cream.
BLUSH
Showcasing this summertime cocktail that was lighting up social media, the aperol spritz.
aperol spritz
Skincare swatch
Provence skincare natural products swatch video to showcase the textures.
Fenty Beauty new blushes launch.
LIPSTICKS
Playing with colorful cocktails, featuring this tequila sunrise recipe.
TEQUILA SUNRISE
BODY CARE
Unboxing Rare Beauty PR Find Comfort body care launch.
Lipstick swatch comparison featuring Half Magic Mouth Cloud Lip Cream.