INTERIOR DESIGN | social media + MARKETING

HARBOR + MAIN

SOCIAL MEDIA + EMAIL

Worked closely with H+M to curate a selection of images from various furniture client libraries that matched the objectives of each social media post, rounding out month-to-month content.

Crafted detailed, educational caption copy tailored to resonate with the distinct brand voices of each client.

Ensured seamless continuity of brand messaging across email campaigns aimed at directing traffic towards both social media platforms and websites.

Large, high quality images were optimized for online use.

AD DESIGN + COPYWRITING

Showcase Harbor + Main's client, MRG, and their extensive array of furniture brands available on their website. Accompany each listing with a written snippet that captures the essence of the brand, enticing potential buyers.

GRAPHIC DESIGN

While my primary responsibilities revolved around maintaining the social media post calendar for each brand, I also leveraged my design expertise to bring graphic design tasks to fruition.

A flyer for the clients upcoming event as well as an updated business card design were among these deliverables.

BEFORE

PROPOSED DESIGNS

SOCIAL MEDIA TRAINING

I provided training to H+M on Metricool, a content scheduling software, enabling streamlined posting across three brands each week. This involved managing multiple posts across Instagram, Facebook, Pinterest, and LinkedIn.

Integrating Metricool into the team's workflow facilitated a more efficient approval process and work pattern, ultimately boosting productivity across the board.