fine line
tattoo studio
social media management
Industry: tattoo, artistry
Location: michigan, usa
Overview
a fine line tattoo studio built on precision, softness, and elevated artistry. As the studio grew, it became important to clearly distinguish between the studio social media and the owners personal social media portfolio, while maintaining a cohesive visual language across both.
The goal was to increase online reach, drive consistent booking inquiries, and create clarity between the business and the artist behind it.
video strategy
Video content focused on showcasing real client results while inspiring future fine line tattoo ideas. Close-up detail shots, healed work, and in-studio moments were paired with trend-forward audio to highlight precision, artistry, and the client experience.
This approach built trust, increased saves and shares, and positioned both the studio and artist as go-to resources for fine line tattoo inspiration.
my role
Social media strategy, visual direction, and ongoing content management for both accounts. This included defining brand boundaries, establishing posting consistency, and designing social content that felt aligned but intentional for each audience.
Approach
A dual-brand social strategy was developed to give each account a clear purpose. the studio account focused on studio credibility, services, healed work, and booking education, while the senior artist account highlighted the artist’s personal style, process, and connection with clients.
Consistent posting schedules, refined visual templates, and trend-aware content helped increase reach and inbound leads, while cohesive design elements ensured both accounts felt unmistakably connected yet distinct.
my role
Social media strategy, visual direction, and ongoing content management for both accounts. This included defining brand boundaries, establishing posting consistency, and designing social content that felt aligned but intentional for each audience.
Approach
A dual-brand social strategy was developed to give each account a clear purpose. the studio account focused on studio credibility, services, healed work, and booking education, while the senior artist account highlighted the artist’s personal style, process, and connection with clients.
Consistent posting schedules, refined visual templates, and trend-aware content helped increase reach and inbound leads, while cohesive design elements ensured both accounts felt unmistakably connected yet distinct.
The Process
The Process
feeling inspired?
My Role:
Social media design and creative direction, translating the 2109 brand identity into scroll-stopping, cohesive social content.
Brand + Social Design Approach:
I designed social media visuals that reflect 2109’s mission through clean, trend-forward design. The content blends performance and lifestyle with minimal layouts, elevated typography, and neutral tones, positioning the brand as both functional and effortlessly wearable beyond the studio.
Click the link below to start the collaboration process!
