faygo beverages
video, motion graphics + social media
Industry: CPG, food & beverages
Location: Us
Overview:
Faygo Beverages is an iconic, Detroit-born soda brand celebrated for its bold flavors, vibrant energy, and deep cultural roots. To support the brand’s continued growth across both traditional and digital platforms,
I partnered with Faygo on TV video production and ongoing social media management; helping translate their unmistakable personality into cohesive, high-impact content across screens.
SUPER BOWL PRE-ROLL
Enhanced previously shot video footage into a 30-second broadcast-ready ad spot that aired ahead of the 2022 Super Bowl. Elevated the final cut with custom motion graphic pop-ups and a branded animated end slate to amplify Faygo’s signature “pop” messaging.
Photoshop + Final Cut Pro
year recap
Created a 2021 highlight 'sizzle' reel for Faygo’s annual team meetup, pulling together highlights of professional shoots, community activations, and top-performing social moments. to present to the team Branded animations and motion graphic elements brought the brand’s iconic “pop” to life while celebrating the year’s biggest wins.
Photoshop + Final Cut Pro
*screen grabs from video
My Role
Video production for television campaigns, alongside social media management focused on post planning, scheduling, and consistent brand storytelling across platforms.
Approach:
Video editing supported TV placements and internal presentations while maintaining Faygo’s bold, playful brand identity.
Social efforts included content ideation, in-studio shoot planning, scheduling, and audience engagement, helping establish a stronger digital presence.
A refreshed TikTok strategy led to immediate growth, increasing views from ~200 per post to 11.5K, while ensuring consistent messaging across broadcast, internal, and social channels.
My Role
Video production for television campaigns, alongside social media management focused on post planning, scheduling, and consistent brand storytelling across platforms.
Approach:
Video editing supported TV placements and internal presentations while maintaining Faygo’s bold, playful brand identity.
Social efforts included content ideation, in-studio shoot planning, scheduling, and audience engagement, helping establish a stronger digital presence.
A refreshed TikTok strategy led to immediate growth, increasing views from ~200 per post to 11.5K, while ensuring consistent messaging across broadcast, internal, and social channels.
The Process
The Process
feeling inspired?
My Role:
Social media design and creative direction, translating the 2109 brand identity into scroll-stopping, cohesive social content.
Brand + Social Design Approach:
I designed social media visuals that reflect 2109’s mission through clean, trend-forward design. The content blends performance and lifestyle with minimal layouts, elevated typography, and neutral tones, positioning the brand as both functional and effortlessly wearable beyond the studio.
Click the link below to start the collaboration process!
