Cosmetics

social media + video production

COSMETICS

content DIRECTION + shoot

Lead creative concepts, sourced props, lit + shot content according to brand guidelines. Edited graphics, text and music to overlay with content. Present final content to client and walk through creative direction.

New Lipstick launch photoshoot

PHOTOGRAPHY

Set up layout, props and product in well-lit flat lays to product high quality video cover photos. Color-grading and photo edits done in Lightroom and Photoshop.

STORY CONTENT

Pull existing assets to create another layer of engagement with audience by creating interactive stories featuring product.

GRAPHICS

Refresh existing photos to add education and value to the adueince in a fresh-innovative way. Taking complex information about ingredients and visualizing it in an easy-to-digest manner had a positive impact on the audience. Designed using Adobe Photoshop.