beauty & skincare brand
social media design
Industry: Aesthetic Medicine
Location: UK
Overview:
the brand needed a social media presence that felt elevated, trustworthy, and educational without being overwhelming, helping break down the science behind treatments and clearly communicate who each service is for, cutting through common confusion in the aesthetics space.
Industry: cosmetics, lifestyle
Location: Usa
Overview:
Lead creative direction for brand across 190k+ social media audience. Managed content strategy, monthly calendars, and production for photo/video shoots, including timeline and prop coordination.
Produced high-performing social content resulting in a 48% increase in Instagram Reels engagement and 32% overall engagement growth across platforms.
content DIRECTION + shoot
Directed creative concepts, prop sourcing, and on-set execution to ensure brand consistency across all photo + video content.
Enhanced footage with graphics, typography, and music overlays, followed by an in-depth client presentation of the final assets.
shoot coordination
Directed large-scale photo and video shoots, overseeing content direction, timelines, props, and shot lists to ensure cohesive and high-quality outputs.
STORY CONTENT
Leveraged existing assets to produce interactive Story content, strengthening audience connection and keeping product messaging top-of-mind.
PHOTOGRAPHY
Styled and arranged product layouts with props and lighting to create high-quality flat lay visuals and video cover images. Applied color grading and retouching in Lightroom and Photoshop to maintain consistent, premium brand aesthetics.
