adventurous storage solution
social media management
Industry: home improvement
Location: kansas, usa
Overview:
The Lift is a space-saving storage system designed to maximize usable living space by utilizing previously unused overhead areas in garages, basements, and lofts. the product enables secure storage of bikes, kayaks, paddle boards, camping gear, and seasonal items.
To support brand growth and educate customers on how the system works, the goal was to create a clear, professional social presence that showcases The Lift’s innovative functionality and ease of use.
CONTENT with a purpose
Growth is driven through an analytics-based approach, using Instagram and Facebook insights to identify top-performing content, refine posting strategy, and optimize audience engagement over time.
aesthetics → results
INFLUENCER PARTNERSHIPS
Getting creators involved to showcase The Lift made the demonstration of the product made it that much more interesting and relatable.
We partnered with this couple to showcase both The Lift and Cargo Rack with great long-form videos that we are able to chop up and re-use for several fresh assets.
AD MANAGEMENT
Managed weekly Facebook ad spend to drive product purchases, optimizing live campaigns and leading A/B tests to better understand audience behavior and what drives clicks.
As a result, reach and link clicks significantly exceeded performance levels prior to partnership with Top Shelf.
video content
Creating visual demonstrations of the product was paramount, ensuring the audience understood the key difference between The Lift and the rest; The motorized functionality that stores goods in the ceiling space of your garage or basement for future use.
CONTENT TRANSFORMATION
BEFORE
CURRENT
After reviewing the brand identity and audience, a content strategy was developed using three core pillars: Organization, Adventure, and Product Demo.
This framework strengthened audience engagement and resulted in a more cohesive, well-rounded feed.
